It’s officially summer! Drivers are testing the limits of their A/C now more than ever, and many are realizing that they need some sort of A/C service. When these customers look online for help, does your dealership come up as an option? Make sure your dealership is getting found before independent shops by promoting your A/C services using Drive Service SPECIALS.
If a customer’s A/C isn’t working right, they’ll know right away – especially if it’s a 100º day and their car has been sitting in the sun. But while most customers will know something is wrong, it can be hard to determine which specific services their A/C actually needs. If your dealership can provide transparent or discounted pricing, as well as informative content and videos surrounding A/C service and the different services/amenities your dealership offers, customers will be more likely to consider you a trusted source and choose you for the repair.
Some A/C services that you may provide but customers might not know the difference between are A/C recharge, repair, inspection, filter replacement, and more. It’s important that you have a web page that clearly explains these differences, so customers know exactly which services their A/C system needs for the summer.
At FIXED OPS DIGITAL®, we offer unique A/C content pages and videos that rank to help your customers better understand what services they need and why you should be the one to do it. With Drive Service SPECIALS, Drive Service VIDEO, and Drive Service SOCIAL, we can also help you promote your A/C specials and start bringing those summer customers in! Contact us today to learn more.