Dealership: Audi Richfield
Location: Richfield, MN
Website Platform: Dealer.com
Service Scheduler: xtime
Customer Since March 2019
Audi Fixed Ops Marketing Client Spotlight
Welcome, Audi Richfield!
In the Minneapolis market, Audi Richfield came on with Fixed Ops Digital in March of 2019. Upon launching the intent was to roll out a high-performing digital marketing strategy specifically for their Audi Service & Parts Departments. However, also including tires and accessories along with the higher volume generic service terms. This rise in additional organic fixed ops search traffic is directed to tastefully designed and converting maintenance-specific content and CTAs on their primary Dealer.com website. This is in lieu of directing visitors straight to a high bouce rate schedule service page, we educate the customer first with great success! Check out the Google Analytics stats below!
AUDI RICHFIELD GA HIGHLIGHTS
> This is measuring overall Fixed Ops Related website sessions from March of 2019 through October, 2019 vs. March – October, 2018.
> There was a 47% increase in overall sessions.
> These are Fixed Ops related pageviews on the website.
> From March – October, 2019 vs. March – October, 2018, overall pageviews are up nearly 27%.
> Visits to the Schedule Service Page increased nearly 49% from March – October, 2019 vs. March – October, 2019.
> Additionally, visitors landing directly on the Schedule Service Page (entrances) increased 138% year over year.
> When a visitor is on the Service Menu Page (SMP) 32% of the time, the very next page they visit is the Schedule Service Page. Or in other words, about 1 out of every 3 visitors navigates directly to Schedule Service.
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