We Are BOOTH #833

Come by and see us!

DD27 SESSION: Late Ownership Services… the Real Path to Long-Term Customer Retention!

 

Who:

Owen Moon

What:

Tuesday, August 20, 2019: 2:25 PM – 3:15 PM

Late Ownership Services… the Real Path to Long-Term Customer Retention! — How Late Ownership Services Are Key to Avoiding Customer Defection to National Chains, Independent Repair Shops, and Competitor Dealerships

Session Description:

The perception that national chains and independent repair shops are more cost effective for customers is a false narrative. This narrative only exists because franchise dealerships have not done the job to convey their advantages and amenities.

In this session, you’ll learn how to use your dealership’s website to convey a unique “Why Service With Us” message to customers who are interested in servicing with your dealerships.

Primary Learning Objectives:

  • Understand the key differences between national chain marketing and effective local dealership fixed ops marketing by amplifying your greatest asset – your OEM.
  • Learn turnkey fixed ops SEO tactics in order to create local search and set your dealership up for voice search.
  • Understand the key differences between national chain marketing and effective local dealership fixed ops marketing by amplifying your greatest asset – your OEM.

Where:

Digital Dealer Conference & Expo 27 in Las Vegas – BOOTH #833

https://www.digitaldealer.com/conference

Schedule a Demo During Digital Dealer 27!