is an automotive digital marketing company that focuses exclusively on fixed ops marketing. Using proven strategies, FIXED OPS Digital gives their dealer partners an edge against direct competitors and national third-parties when it comes to finding and winning service business in their market.
Fixed Ops Digital’s mission is to help your Service & Parts Departments reach its goals and we look forward to finding out yours!
“We’re very pleased to introduce FIXED OPS DIGITAL as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “FIXED OPS DIGITAL is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”
Digital Strategies For Increased Revenue
Marketing & Service Special Integration
Most automotive website Service Special pages are filled with unique services: Did you realize that the most effective way to gain traction on your Service Specials page is to list your most commonly performed services? Just like a menu pricing board.
Service specials don’t have to be special at all
Tire Specials: Did you know that 41% of consumers who have bought tires in your service department will purchase their next vehicle from you?
Next Vehicle Purchase: A consumer who routinely completes service at your dealership is 3X more likely to purchase their next vehicle from you.
Right Amount of Specials Listed: Should include both conventional and synthetic oil change, one or two tire specials, brakes, alignment, plus spend and save specials.
Dealer Wallet VS Mobile Apps
“iOS and Android devices-apps have a 5% retention rate within 30 days of being downloaded, or in other words, within a month of being first downloaded, 95% of apps are uninstalled.”
Dealer Wallet Permissions are the Difference
Since Apple Wallet usage is rising, close to 450% year over year. Consumers understand that passes, coupons and loyalty cards within the Wallet don’t ask for a consumer’s personal data.
However, both allowing Push Notifications and tracking of a consumers locations via Wallet are automatically opted in when accepting passes into the wallet.
Dealer Wallet & Location Based Notifications
Guest Welcome Notifications
The minute a guest drives into your service department, a notification on their phone welcomes them to your dealership.
Example: “Welcome to Jay Wolfe Toyota. Please, present coupon to service advisor at the time of write up.”
GeoFence Your Competitors
The coupon is directly tied to the consumer’s phone, you can Geo Fence your competition and when a consumer goes to that dealership, the technology automatically triggers a message to the phone.
Send special offer pricing, one time savings or update pricing on existing service directly to your customer’s phone once a Dealer Wallet pass is downloaded.
Example: Your schedule is light for the upcoming weekend, send a Push Notification to all customers offering a special pricing this weekend only.
Retention & Customer Loyalty
Dealer Wallet can be designed as a retention tool, for consumers whom just purchased a vehicle AND a conversion tool for consumers who are viewing your website to decide to service their vehicle with your dealership.
Average Dealer Wallet downloads per month
Number of Prints per month on a Dealership’s Service Special Page
Average Deletion Rates of Mobile Coupons within the Industry