A $19.95 oil change performed at the national lube chains is never cheaper than taking it to a franchise dealership matching your vehicle’s manufacturer…

There are many reasons for this and the myths around it trick consumers every time. The real value is not only in the experience but also the expertise that you get when you take your car into a dealership Service Drive.

Dealers need to be more transparent with their service pricing and reasons why it is better for the longevity of their customer’s vehicles NOW, there is no reason not to!

Dealership oil change comparison
Dealership Oil Change Service

Dealership Service

The price is around that or the same. Differs based on the car, oil type, and amount of oil your car takes.
Very likely to have all the genuine manufacturer recommended replacement parts specifically for your vehicle in-stock.
Only use OEM parts & fluids intended for your exact car by the maker.
A manufacturer trained and certified technician is working on your vehicle and knows it inside and out.
A multi-point inspection is included in the oil change service and your Advisor will go over everything with the current state of your vehicle at the time. You can know if there are warning signs to other issues, etc before leaving.
Your vehicle will be worked on in a state-of-the-art facility approved by the manufacturer.
Enjoy a nice clean luxurious waiting area.
Amenities for service customers include (examples):

  • Free Wi-Fi
  • Courtesy Loaners
  • Courtesy Transportation Shuttle
  • Children’s Play Area
  • Complimentary Beverage & Coffee Bar
  • Complimentary Snacks
  • Online Service Scheduling
  • Newspapers & Magazines
  • Vending Machines
  • Express Service Department
  • Comfortable Waiting Area
  • Flat Screen TVs

to name a few…

National Lube Chain Oil Service

Quick Lube Chain

That price can differ based on the car, oil type, and amount of oil your car takes.
Don’t always have the right filter and often use cheap aftermarket parts there since they work on so many different makes and models.
The parts and fluids used are aftermarket and not made specifically for your vehicle.
The lube attendant sometimes only knows the basics to change the oil and does not specialize in your model car or typically any specific car.
Your vehicle will not be thoroughly checked by a professional and can lead to costly repairs down the road if these are missed.
Your vehicle will be worked on at a facility that is not approved by your vehicle’s manufacturer and likely has limited capabilities.
Smell oil fumes in a dingy cramped waiting room.
Amenities Include (example):

  • Old coffee
  • Collection of old magazines and newspapers
See how we can help to capture all of those lost lube customers & turn them into higher RO recurring customers! Schedule a Demo
Owen Moon

Owen Moon

Owen Moon is the CEO of Fixed Ops Digital, a full service fixed ops marketing agency and creators of Dealer Wallet, a mobile wallet marketing solution. For almost 20 years Owen has been helping dealerships with both traditional and digital marketing strategies to help sell more cars and drive more service revenue. Owen has been a content contributor for publications like Auto Success and Modern Dealership Magazines and a speaker at automotive industry events like Digital Dealer, Innovative Dealer Summit, and the Fixed Ops Conference.