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Fixed Ops Digital CEO Owen Moon hosted a session at Digital Dealer 25. Owen presented with Jarrod Kilway in their session, “Opportunity Won or Opportunity Lost — How Targeted Fixed Ops Marketing Strategies Using Unique Content and Geo-Targeted Conversion Tools Can Easily Conquest More Business Into Your Service Lane”.

In this session, Owen Moon (CEO, Fixed Ops Digital) presented with Jarrod Kilway (Director of Digital Strategy, Germain Auto Group), and showed in detail how he uses mobile wallet technology to convert more service customers from Facebook, Google, and through his website. By creating custom lists inside Facebook, Jarrod and Owen walked through why using mobile wallet technology as a conversion tool for service marketing ads is a game changer. As opposed to landing a consumer on your service scheduler, you can now use location services via mobile wallet to communicate with potential service customers or potential service customer defectors.

Primary Learning Objectives:

  • Understand how mobile wallet usage is increasing in all verticals, including automotive, and creative ways to utilize this technology in your service marketing.
  • Find out how the limited conversion tools for service that are available to your service website consumers inhibits the dealership’s ability to collect trackable data.
  • Learn why the opportunity to conquest the Top 3 Google Search positions are far easier in service rather than sales.
Julie Branum

Julie Branum

Julie has a decade of experience in the car business and marketing specifically for manufacturer dealerships in the U.S. Utilizing best practices and her background in design, Julie believes in presenting and converting dealerships online visitors into high RO Service and Parts Department customers.

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