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In honor of Earth Day, your dealership may be focusing marketing efforts on EV options that are more environmentally friendly and future-proof. However, once your customers have already purchased a hybrid or electric vehicle, are you letting them know about the EV services you offer? Educating the consumer on their new hybrid/EV vehicle’s maintenance is key to keeping them engaged and loyal to your dealership!

 

Service for electric and hybrid vehicles is unique. EVs won’t need oil changes and have high-voltage batteries that need regular coolant exchanges. At Fixed Ops Digital, we offer customized content pages focused entirely on EV services so your customers can find the information they need and schedule service appointments with your dealership. We even offer a semi-custom electric vehicle video to help your EV fixed ops page rank higher on Google!

The presence of EVs is rapidly growing in the US. As of December 2021, over 2 Million EVs and Hybrids were registered in the US, with 39% of consumers saying they would consider an EV as their next vehicle (Pew Research Center). Want to learn more about how your dealership can better serve EV customers, now and into the future? Listen to the Tactical Tips Tuesday episode, “Prepare for the EV Future” below, and check out the full transcript here.

Haile Clifton

Haile Clifton

Haile is the Marketing Coordinator at Fixed Ops Digital. She has worked in Digital Media & Design for 6 years and helps with internal marketing and Drive Service Specials deployment at FOD.

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