The session features expert Owen Moon of Fixed Op Digital and Jarrod Kilway of Germain Automotive Partnerships

Fixed Ops Digital announced today that it’s CEO Owen Moon has been invited to speak at Digital Dealer 25. Owen will present with Jarrod Kilway in their session, “Opportunity Won or Opportunity Lost — How Targeted Fixed Ops Marketing Strategies Using Unique Content and Geo-Targeted Conversion Tools Can Easily Conquest More Business Into Your Service Lane”.

In this session, Owen Moon (CEO, Fixed Ops Digital) will present with Jarrod Kilway (Director of Digital Strategy, Germain Auto Group), who will show in detail how he uses mobile wallet technology to convert more service customers from Facebook, Google, and through his website. By creating custom lists inside Facebook, Jarrod and Owen will walk through why using Mobile Wallet as a conversion tool for service marketing ads is a game changer. As opposed to landing a consumer on your service scheduler, you can now use Location Services via Mobile Wallet to communicate with potential service customers or potential service customer defectors.

Primary Learning Objectives:

  • Understand how mobile wallet usage is increasing in all verticals, including automotive, and creative ways to utilize this technology in your service marketing.
  • Find out how the limited conversion tools for service that are available to your service website consumers inhibits the dealership’s ability to collect trackable data.
  • Learn why the opportunity to conquest the Top 3 Google Search positions are far easier in service rather than sales.

Who:

Owen Moon, CEO of Fixed Ops Digital & Jarrod Kilway, Director of Digital Strategy and Solutions Germain Automotive Partnerships

What:

Digital Dealer Session Opportunity Won or Opportunity Lost — How Targeted Fixed Ops Marketing Strategies Using Unique Content and Geo-Targeted Conversion Tools Can Easily Conquest More Business Into Your Service Lane

Where:

Digital Dealer Conference & Expo 25 in Las Vegas

https://www.digitaldealer.com/conference

When:

Wednesday, October 17, 2018: 10:05 AM – 10:55 AM

Julie Branum

Julie Branum

Julie has a decade of experience in the car business and marketing specifically for manufacturer dealerships in the U.S. Utilizing best practices and her background in design, Julie believes in presenting and converting dealerships online visitors into high RO Service and Parts Department customers.

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