Check out Katie Jackson-Richter, VP & COO of Cuneo Advertising talk reaching tier 1 & tier 2 customers with digital and traditional marketing.
We love their agency because they believe in supporting every profit center in the dealership and if there is and continues to be a compression in the new and used industry or downturn in the economy their dealers can continue to be successful and viable.
Highlight: “There’s nothing wrong with just having a great service customer too. We always talk ‘the path to the sale, the path to the sale’ and that should just be a dealerships religion within their dealership environment, but its also about how do you not only get your customers car in that service bay, but what about the other car in the household? How do you retain those customers & how do you get more of those customers in?”