We had the pleasure of speaking with Robin Wilson of SCP Agency and on the Board of Women In Automotive!
Robin discusses what SCP Agency can do to help dealerships find and relay their message and brand. No not their Manufacturer brand, their own dealerships brand, and community image. Robin also had some nice things to say about FIXED OPS DIGITAL and how keeping current customers in their database servicing their vehicles with you can help save money on marketing dollars!
“I’m in the dealerships so often that I know that there isn’t really a product out there that’s serving the Service Department. Especially not on the levels that you guys have developed here & so anytime I get a chance to get Owen in front of a Service Manager or Fixed Ops Manager I do, because I know that that’s where the money is going. If we can resell them vehicles.”
Dealers want to know how to retain the customers they already have to retain the customers they already have and not be losing them somewhere else. Dealers already have all of these people in their database and are they get those people to quit going aftermarket and keep their service within the dealership where they know, like and trust you already.
Save money on marketing!
SCP Agency Can Help Dealerships:
- Clean up dealers social media accounts
- Align messaging & branding based on the platform
- Top of mind awareness & brand imaging
- Nail down what the dealers brand is, not the manufacturers brand
- Tell the dealerships story on social
- Then move to lead generation & driving ROI
Thanks for your time Robin and check out how SCP can help your dealerships social media, message, and more!
