Being in the automotive industry for more than 20 years now, SEO seems to be more fiction than fact. Personally, I know a countless number of dealers have told stories about their feelings of being cheated previously. It probably happens at least 2-3 times per month in passing conversations. There are some great companies out there, however more often than not high fees are not justified by the results being delivered.
We take a far different approach to Organic Growth – we build content pages alongside with the technical search engine optimization that your Fixed Ops department needs. Our results, proven dealer by dealer each and every month back up my belief that we are moving the needle in our space. I want to share why we are so good at what we do and why, I believe, that companies like ours will duplicate our success in the near future.
Drive Service Content + SEO
We build content…and a lot of it. Sure every dealer across the country has 1 oil change page, written within 60 seconds by a website company in order to complete the work. That is why dealership websites truly generate so little website traffic for Service.
Large companies in our space are doing amazing things in order to integrate the Service Scheduler – ties that consumers information to vehicle service history and contact info. Then follow up to the level of consumers expectations. All while retaining that customer far after his or her vehicle is out of warranty. Here is the million dollar question?
If your website gets less than 200 website visitors per month related to Service traffic? Does it make sense to spend $10,000 per month on this interconnected interface?
Please – don’t then fire up a Paid Media campaign sending consumers directly to a schedule service tool. It doesn’t work. In sales – no agency talks to their clients on a robust SEM campaign all while sending the traffic directly to the 14-page trade-in tool.
The need to build content and utilize Fixed Ops SEO is step one in your marketing budget for Service. Creating the necessary organic website growth should be at the top of mind for both Fixed Ops Managers and Generals Manager in 2019. Mentioned in our post increasing Fixed Ops Revenue in 2019 from a few weeks ago. With the slow down in New Vehicle sales already occurring. Having a clear direction for Fixed Operations can have a resounding impact on your bottom line.
How We Create Growth
We build well-researched content pages specifically into your website CMS. We work with every website platform there is and these pages are Evergreen. They remain on your site forever, even when you are not our client. These well-written pages are optimized for the services that your departments specifically perform. Yes – we, like everyone, build oil change, tire rotation, and brake service pages. However. – no one in the industry does pages like this…
Honda Tire Rotation at Freedom Honda in Colorado Springs
Fixed Ops SEO by FIXED OPS DIGITAL on Dealer Inspire
Toyota Conventional Oil Change at Toyota of New Orleans
Fixed Ops SEO by FIXED OPS DIGITAL on Fuzion Zone