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Congratulations to Germain Automotive on Their Expansion!

Rick Germain the owner of Germain Automotive Partnership commented on the acquisition stating, “We are thrilled to be expanding our product offering by adding five additional automotive brands to our Germain family of dealerships. We are lucky to serve a loyal group of customers, and we are excited to bring our family owned operation to new brands that we do not currently represent in Columbus. The opportunity to acquire five stores and double our volume of business in this market is a very unique opportunity. Central Ohio is growing and we want to be a part of that. Acquiring a group of stores that were previously part of a large publicly traded group affords us the opportunity to learn from one another. We will implement best practices developed at a larger scale while also establishing our family-owned Germain culture that is centered around exceptional customer experience. By bringing those two philosophies together, everyone wins, first and foremost the customer.”

Georgeville Auto Mall in Columbus, OH

Germain Automotive Partnership
Germain Hyundai Columbus, OH

Germain Hyundai

(formerly Hatfield Hyundai)
Germain Kia in Columbus, OH

Germain Kia of Columbus

(formerly Hatfield Kia)
Germain Subaru of Columbus

Germain Subaru of Columbus

(formerly Hatfield Subaru)
Toyota West in Columbus, OH

Toyota West

Germain Volkswagen of Columbus

(formerly Hatfield Volkswagen)

Here at Fixed Ops Digital, we are excited to roll out our Drive Service Solution to their newly acquired stores to help dominate the Columbus market for their newly acquired brands for Service, Parts, Tires, and Accessories!

Germain started their initial test with us 3 years ago and ended up rolling out to the rest of their dealerships due to the success.

Check out Jarrod Kilway, Director of Digital Strategy and Solutions at this year’s Digital Dealer explaining how he has implemented our Drive Service Solution into his current stores.

We look forward to the newly acquired store rollouts and working with their Fixed Operations Managers to seamlessly integrate a marketing strategy that best works for their dealership, brand, and market!

Julie Branum

Julie Branum

Julie has a decade of experience in the car business and marketing specifically for manufacturer dealerships in the U.S. Utilizing best practices and her background in design, Julie believes in presenting and converting dealerships online visitors into high RO Service and Parts Department customers.

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