Dealership: Downey Hyundai
Location: Downey, California
Website Platform: Dealer.com
Service Scheduler: Xtime
Welcome, Downey Hyundai in Downey, California!
Fixed Ops Digital started working with this Hyundai dealership in June 2018 and have already seen increases in organic search placement results as well as fixed ops website traffic.
The first part of our organic SEO strategy for this Hyundai dealer was to build a robust Service Menu Page that offered website visitors a large variety of services. We worked with the dealership’s Fixed Ops management as well as their marketing team to identify 16 of their most common services. We recommended the philosophy that we follow that not all of your of your Service Specials have to be special. In the following months, we designed our strategy around building dedicated landing pages for each of the 16 services. Dedicated fixed ops content pages are the foundation of a strong fixed ops presence online. Our team utilized the native Dealer.com page content builder to build technically sound SEO pages that appeal to both search engine and website visitors. The content is built the right way and will continue to rank and drive traffic for the dealership for years to come. Dealer.com supplies dealers with an easy to use web page builder that is drag and drop functionality. The content management system dealer website platform can be further optimized with the proper use of some HTML tagging and utilizing custom meta titles and descriptions for each page built.
The next indicator of our success is conversion both on-site and at the dealership. For conversion tracking, we utilized appointment scheduling through their XTime service scheduler and mobile wallet coupon downloads through Dealer Wallet.
Downey, California is part an extremely competitive Los Angeles, CA market for Hyundai dealers and we have been able to see significant organic search placement as well as fixed ops traffic gains very quickly.
Fixed Ops Website Traffic Increase Results in the first 60 Days:
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Service Department 18% Increase
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Service Specials 33% Increase
Are You Ready to Take Your Fixed Ops Marketing Digital?
Let us show you what we’re doing for Nissan dealers all across the country while you’re at Digital Dealer 25 in October or schedule a demo now. Our custom fixed ops marketing strategy will help you capitalize on your existing website traffic and allow your dealership to create a long-term strategy to grow your organic traffic to all of your fixed operations departments. Schedule 15 minutes with us and take back your customers from competitors, big box quick lubes and independent shops.
Want to Learn More?
Instead of just telling you what we can do, we like to start by showing you where you can improve your own online efforts today!
Sign up for a free Fixed Operations digital audit from our marketing experts or fill out the form below and we will perform a Fixed Ops website audit and schedule a time to review it with you.
