Dealership: Germain Lexus of Easton
Locations: Columbus, OH
Website Platform: Dealer.com
Service Scheduler: xtime
Customer Since March 2019
> In the past 90 days, Germain Lexus of Easton has gained another 12+ percentage points in overall visibility on Google for Service/Parts/Accessories related keywords.
> The next nearest competitor (an independent), holds only 4.5% of the “real estate” for similar keywords, and the nearest Lexus dealer dropped another 2% points nearly, and are barely ranking.
> Lexus of Easton holds 27 different terms in the coveted top 3 organic SERP positions, and 36 overall on page 1.
> The nearest competitor has only 5 in the top 3, and 10 on page 1.
Lexus Fixed Ops Marketing Client Spotlight
Welcome, Germain Lexus of Easton!
In the Columbus area, the Germain Lexus of Easton store began with Fixed Ops Digital in March of 2019. Looking for a high-performing digital marketing strategy specifically for their Lexus Service & Parts Departments. Wanting this to include recalls, tires, and accessories along with the higher volume generic service terms. The additional organic fixed operations search traffic is being directed to beautifully designed service and maintenance-specific content and call-to-actions on their primary dealer.com website. Instead of directly to a high bouce rate schedule service page, we believe in educating the customer beforehand!
FIXED OPS DIGITAL works directly with both of the Germain Lexus dealership’s ensuring our monthly strategies coincide with their current goals and campaigns. See their Our custom Automotive SEO strategy pays off quickly and is sticky so gains will continue to pay off well into the future.
Focusing on primary and secondary Columbus markets (getting specific with area name and phrases that locals would search), as well as the big general keywords that are supported by “long-tail keywords”. We aim to saturate the key area that the majority of customers will travel from for Lexus service in Ohio. Check out our FIXED OPS FEATURE: LOCATION, LOCATION, LOCATION to learn more!
Also watch Director of Digital Strategy & Solutions at Germain Automotive Partnership, Jarrod Kilway explain his stores strategy for Fixed Operations at our Digital Dealer 27 sit down.
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