Today’s dealers are typically using an agency or digital partner to drive sales. I hear more often than not these same partners have told the dealerships they can also help them with their service marketing (sounds great, make it easy). However, what I have found that works best is if a dealership separates their sales and service marketing partners.
So do yourself a favor. Look for a company that can help you specifically on your fixed ops marketing. Whether it is service, tires, accessories or collision. You want to make sure that company has the mentality and the resources to be able to help drive your service revenue.
Are you looking to separate your marketing partners from sales to service?