Dealership: Sport Mazda
Locations: Orlando, FL
Website Platform: DealerInspire
Service Scheduler: xtime
Customer Since May 2019
Mazda Fixed Ops Marketing Client Spotlight
Welcome, Sport Mazda!
In the Orlando area, Sport Mazda began with Fixed Ops Digital in May of 2019. The intent for them signing on was for a high-performing digital marketing strategy specifically for their Mazda Service & Parts Departments. Wanting this to include tires and accessories along with the higher trafficed generic service terms. Additional organic fixed ops search traffic is being directed to beautifully designed and converting maintenance and service-specific content and call-to-actions on their primary DealerInspire website. Instead of directing them straight to a high bouce rate schedule service page, we educate the customer first. Check out the Google Analytics below to shows this method pays off!
FIXED OPS DIGITAL works directly with dealership’s ensuring our monthly strategies coincide with their current campaigns/goals. Custom Automotive SEO strategy pays off quickly and is “sticky” so these gains will also pay off well into the future.
Our focus on primary and secondary Orlando markets (getting specific with area name/phrases that locals would search), as well as the big general keywords that are supported by “long-tail keywords”. We aim to saturate the key area that the majority of customers will travel from for Mazda service in Orlando. For more on this watch our FIXED OPS FEATURE: LOCATION, LOCATION, LOCATION.
SPORT MAZDA GA HIGHLIGHTS
> Visits to the Schedule Service page are up 39% from June – October 2019. Compared to the same time period in 2018.
> Visitors landing (meaning they did not have to navigate to said page) on both the Schedule Service Page and Service Menu Page (old service specials page) are up 48% and 38% respectively from June through October, 2019 compared to the same time period in 2018.
> Conversion events are up nearly 159% June through October, 2019 vs same period in 2018. (measuring chats, clicks, leads, etc.)
> 26% Of the traffic on the SMP visits is the Schedule Service Page. Therefore, 1 in 4 service visitors on the SMP, go directly to Schedule Service as the next visited page on the website.
> Initially, in May 2019, we focused on improving the rankings on branded terms, such as “Mazda Oil Change Service.”
> Currently we are also focusing on non-branded keyword terms. In the past 90 days, broad terms, such as “Orlando Oil Change Coupons” are moving up in rankings.
Want to Learn More?
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