Nissan Dealership Fixed Ops Digital Marketing

Dealership: Downey Nissan

Location: Downey, California

Website Platform: Fox Dealer

Service Scheduler: Xtime

Welcome, Downey Nissan in Downey, California!

Fixed Ops Digital started working with Downey Nissan in June 2018 and we are seeing increases in organic search placement results as well as fixed ops website traffic.

The first part of our organic strategy for this Nissan dealer was to build a robust Service Menu Page that offered website visitors a large variety of services. We worked with the dealership’s Fixed Ops management as well as their marketing team to identify 9 of their most common services. In the following months, we designed our strategy around building dedicated landing pages for each of the 9 services. Dedicated fixed ops content pages are the foundation of a strong fixed ops presence online. Our team utilized the native HTML page builder inside Fox Dealer website platform to build technically sound SEO pages that appeal to both search engine and website visitors. The content is built the right way and will continue to rank and drive traffic for the dealership for years to come.

The next indicator of our success is conversion both on-site and at the dealership. For conversion tracking, we utilized appointment scheduling through their XTime service scheduler and mobile wallet coupon downloads through Dealer Wallet.

Downey, California is an extremely competitive market for Nissan dealers and we have been able to see significant organic search placement as well as fixed ops traffic gains very quickly.

Fixed Ops Website Traffic Increase Results in the first 90 Days:

  • Rental Department 19% Increase

  • Parts Department 89% Increase

  • Service Department 18% Increase

  • Service Specials 31% Increase

Nissan Dealer SEO Marketing

Are You Ready to Take Your Fixed Ops Marketing Digital?

Let us show you what we’re doing for Nissan dealers all across the country while you’re at Digital Dealer 25 in October or schedule a demo now. Our custom fixed ops marketing strategy will help you capitalize on your existing website traffic and allow your dealership to create a long-term strategy to grow your organic traffic to all of your fixed operations departments. Schedule 15 minutes with us and take back your customers from competitors, big box quick lubes and independent shops.

Want to Learn More?

Instead of just telling you what we can do, we like to start by showing you where you can improve your own online efforts today!

Sign up for a free Fixed Operations digital audit from our marketing experts or fill out the form below and we will perform a Fixed Ops website audit and schedule a time to review it with you.

Fixed Ops Website Review & Meeting

Julie Branum

Julie Branum

Julie has a decade of experience in the car business and marketing specifically for manufacturer dealerships in the U.S. Utilizing best practices and her background in design, Julie believes in presenting and converting dealerships online visitors into high RO Service and Parts Department customers.

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