Custom Service Menu Page
- Replace the generic, vanilla Service Specials page
- Focus on a complete menu of services (OEM Specials, General Services, Late Ownership Services)
- Provide Clear & Transparent Pricing about each service highlighted
Custom page built within the framework of your website
OEM compliant brand standards for co-op eligibility
OEM recommended mileage/time intervals for each service
Clear conversion paths that matter
Promote high mileage services for increasing ROs
SEO enhanced to outrank competitors and independents
Why service with your dealership? VIP treatment of course. A starch contrast to the independents.
Dealership Service information reinterated
Dealer Wallet Technology
- Mobile FIRST Customer
- 70% of website traffic is mobile and print coupon CTA is irrelevant
- Location Track Your Customer
- Using location services, alert consumers with specific messaging
- Messaging AUTOMATION
- Greet your customers the minute they arrive at your dealership with a Welcome notification
Drive Service Content + SEO
- SEO ENHANCED
- Unique service details pages created monthly for your website
- Provides service customers more information, education, and recommendations
- Complete the online service shopping funnel | SMO to SDP to conversion
Zone of Authority
Google gives authority to the city & state that your business resides in
Zone of Influence
70% of dealers repair orders come from a 10-mile radius
Fixed Ops Digital Conquest Cities
Areas of Opportunities
Content is specifically written to rank in Google position 1 in cities/areas that compete with a nearby competitor.
Drive Service Video
- YouTube Service & Parts Channel
- Create an optimized YouTube service and parts channel
- Videos Deployed Within Website
- Videos are embedded within Service Detail Pages
- OTT / CVT / YouTube Preroll
- Videos can be deployed within different marketing platforms
- Extension of SEO Strategy
- Channel and videos rank within Google in conjunction with our Service Detail Pages
- By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
- A website is 53 times more likely to reach page 1 of Google if it includes video. (insivia)
- Video increases organic search traffic on a website by 157%. (Conversion XL)
- Social media posts with video have 48% more views (The Marketing Helpline)
First of its kind FIXED OPS ONLY performance platform which connects all Fixed Ops Digital products and data.
- Fixed Ops Specific Analytics
- Custom GA reporting giving a comprehensive overview of website traffic and analytics
- Immediate Growth
- Service Detail Pages will create better consumer UI/UX in order to fuel success
- Actionable Data
- Creating data sets that allow our clients to better understand how Fixed Ops Digital advertising can be deployed
