Subaru Car Dealership SEO Fixed Ops Marketing

Dealership: Brilliance Subaru

Location: Elgin, IL

Website Platform: Dealer.com

Service Scheduler: XTime

Subaru Fixed Ops Marketing Client Spotlight

Welcome, Brilliance Subaru of Elgin, Illinois!

Fixed Ops Digital started working with Brilliance Subaru in August 2018 and have been focusing on creating additional organic search traffic and converting more service traffic to appointments scheduled online, phone calls and Dealer Wallet service special pass installs.

The first part of the organic fixed ops website strategy for this Subaru dealer was to build a robust Service Menu Page that offered website visitors a large variety of services. We worked with the dealership’s Fixed Ops managers and group marketing department to identify t services they wanted to showcase as specials on their website’s Service Menu Page. In the coming months, we will be building out authoritative service details pages for common Subaru services that the dealership did not want feature as current specials. Dedicated fixed ops content pages are the foundation of a strong fixed ops presence online.

Building SEO Content on the Dealer.com Website Platform

The Fixed Ops Digital team utilized the native Dealer.com site editor inside the Subaru of America Dealer.com website platform to build technically sound SEO pages that appeal to both search engine and website visitors. The content is built the right way and will continue to rank and drive traffic for the dealership for years to come.

Early Website Traffic Results in the First 45 Days:

  • Service Department 6.3% Increase

Want to Learn More?

Instead of just telling you what we can do, we like to start by showing you where you can improve your own online efforts today!

Sign up for a free Fixed Operations digital audit from our marketing experts or fill out the form below.

Dealer.com Website Review & Meeting

Julie Branum

Julie Branum

Julie has a decade of experience in the car business and marketing specifically for manufacturer dealerships in the U.S. Utilizing best practices and her background in design, Julie believes in presenting and converting dealerships online visitors into high RO Service and Parts Department customers.

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