Subaru Fixed Ops Marketing Client Spotlight
Welcome, Brilliance Subaru of Elgin, Illinois!
Fixed Ops Digital started working with Brilliance Subaru in August 2018 and have been focusing on creating additional organic search traffic and converting more service traffic to appointments scheduled online, phone calls and Dealer Wallet service special pass installs.
The first part of the organic fixed ops website strategy for this Subaru dealer was to build a robust Service Menu Page that offered website visitors a large variety of services. We worked with the dealership’s Fixed Ops managers and group marketing department to identify t services they wanted to showcase as specials on their website’s Service Menu Page. In the coming months, we will be building out authoritative service details pages for common Subaru services that the dealership did not want feature as current specials. Dedicated fixed ops content pages are the foundation of a strong fixed ops presence online.
Building SEO Content on the Dealer.com Website Platform
The Fixed Ops Digital team utilized the native Dealer.com site editor inside the Subaru of America Dealer.com website platform to build technically sound SEO pages that appeal to both search engine and website visitors. The content is built the right way and will continue to rank and drive traffic for the dealership for years to come.
Early Website Traffic Results in the First 45 Days:
Service Department 6.3% Increase
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