Does your dealership have a process in place when it comes to sales introducing your customer to the Service Department?
This is important because customers who are introduced to the Service Department are 2x more likely to service with your dealership in the 1st 12 months. Most customers say their overall service experience is a major factor when buying their next vehicle from your dealership. Earning their service business is more important than it has ever been!
What is your dealership doing from a sales to service strategy?